Financial ratios explained! How does financial ratio analysis work? Let’s discuss ten of the most popular financial ratios that can help you find the story behind the numbers.

What do you need to get started on a financial ratio analysis? You need an income statement, the overview of how much profit a company made during a year. You also need a balance sheet, an overview of what a company owns and what a company owes at a specific point in time. We will start off with financial ratios that only focus on the income statement, then look at #financialratios that only focus on the balance sheet, and end with powerful financial ratios that combine information from the income statement and the balance sheet. Performing a financial ratio analysis has a scientific element to it (finding data and putting it into formulas), as well as an artistic element (assigning meaning to the outcome of the calculations, and seeing the big picture).

00:00 Introduction to financial ratio analysis
00:12 Income statement and balance sheet
00:45 Financial ratio analysis: an art and a science
01:02 Financial ratios on the income statement
01:39 Gross Profit % – Operating Margin % – Return On Sales %
02:29 Analyzing income statement financial ratios
03:35 Financial ratios on the balance sheet
04:01 Current ratio
04:40 Working capital
05:16 Debt-to-equity ratio
06:30 Financial ratios combining income statement and balance sheet
06:46 Return On Equity
07:26 Asset turnover ratio
08:00 Receivables turnover ratio
08:18 Days Sales Outstanding
08:38 Inventory turnover ratio
08:58 Financial ratio analysis summary

In this video on financial ratio analysis, we cover ten financial ratios:
On the income statement: gross profit %, operating margin %, return on sales %
On the balance sheet: current ratio, debt-to-equity, equity as % of total
When linking the P&L and the balance sheet: return on equity, asset turnover, receivables turnover, inventory turnover

Philip de Vroe (The Finance Storyteller) aims to make strategy, #finance and leadership enjoyable and easier to understand. Learn the business and accounting vocabulary to join the conversation with your CEO at your company. Understand how financial statements work in order to make better investing decisions. Philip delivers #financetraining in various formats: YouTube videos, classroom sessions, webinars, and business simulations. Connect with me through Linked In!

Keyword: 12月28日、レギュラーガソリンの1リットルあたりの全国平均価格が130円台になったことが報じられました。130円台は何ヶ月ぶりでしょう?, 12月28日、レギュラーガソリンの1リットルあたりの全国平均価格が130円台になったことが報じられました。130円台は何ヶ月ぶりでしょう?, 12月28日、レギュラーガソリンの1リットルあたりの全国平均価格が130円台になったことが報じられました。130円台は何ヶ月ぶりでしょう?

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  1. The Finance Storyteller

    Lots of exciting and helpful new videos coming up! Be sure to click the like button, subscribe and turn on notifications to ensure you don't miss anything. Dive deeper into financial ratios by watching my videos on the Current Ratio and DuPont ROE analysis Or zoom out to the bigger picture of financial analysis:

  2. Fred A

    This video offers a lot of good information on how to calculate things, but I still don't know which company is doing the best, so I don't know which figures I should be focusing on to ensure I'm not in serious risk.


    Absolutely Ah-mazing! As somebody from a non-financial background, I think I've finally gotten these ratios into my head..permanently! Thanks for making this super helpful video

  4. Jia Lin CAI

    Hi, I want to say thank you for the videos!I'm an English major and I have taken some electives in Economics. I have an interview coming soon. Your videos help me refresh what I have been reading on my own. Wish there can be some excel practices or case analysis!

  5. Soundharya Kannan

    Thank you so much for this video but doesnt working capital mean current assets – current liabilities ? why was cash excluded at 4.59 then? Thanks!

  6. Ngoc Tran

    I think there are some definitions are not right. For example, inventory turnover must be Cost of Good Sold divided average inventory amount. If we use revenue, the ratio will be overstated.

  7. Javeria J

    I have an interview tomorrow and I am roughly brushing through finance concepts and I must say that your videos have saved me a lot of time! You have explained everything with a lot of crispness and clarity, no shenanigans. Exactly what's needed for finance studies. Keep it up! Great work!

  8. craig taylor

    Hi again lol on the day sales outstanding, the 150 is a number of what? Invoices, money made? I can’t see why a higher number means more days, more accounts receivable should be better right, more people paying, but I suppose one could be charging more for an item and this have the same revenue for less accounts receivable?? Sorryyyy

  9. craig taylor

    Hey buddy, can I just check on the working capital for company b, you said they seem to be getting paid by customer before having to pay suppliers, it’s seems it’s the other way round, they have to pay there suppliers (accounts payable) first before getting paid by the customer as there is more going out than in, did I get that right??

  10. Sujoy Mukherjee

    Thanks Philip for all your efforts. Really appreciate how you simplify things. These videos are really helpful.

  11. Alex DS

    Whoever you are; love you for this excellent video & brilliant explanation! Thank you so much. You've made my life sooooooo much easier.

  12. Andy Dean

    Thank you so much for creating and sharing this video! Studying this video has helped strengthen my financial acumen.

  13. Andy J Rubino

    Very well done! Thanks for posting.why dont you include cash in the working capital category of line items?

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